Mr. Rashid Shafi is one of the most reputed business leaders in Pakistan who has attained 35 years’ experience spanning across telecommunications, high-tech electronic manufacturing, and oil & gas servicing industries. His visionary leadership approach at senior management roles has enabled organizations to develop flagship products, construct entrenchment strategies for existing services and penetrative plans to capitalize on emerging market opportunities.

Mr. Shafi holds Bachelors’ & Masters’ Degrees in Electrical Engineering. He is a graduate of the Advanced Management Program from Harvard Business School, USA and Advanced Leadership Program from Cambridge Judge Business School, UK. Mr. Rashid Shafi is leading Sync & Secure Technologies (Pvt.) Ltd. as Director & Chief Executive Officer laying the foundation of a widespread IoT eco-system in Pakistan. He is also heading the Long-Term Strategic Plans of Multinet Pakistan (Pvt.) Ltd since 2005 as SEVP & Chief Business Officer (International). It has been due to his contributions, guidance, mentoring and entrepreneurial leadership that Multinet has emerged as one of the strongest forces in Pakistan’s telecommunications landscape.

He is widely accredited for his advocacy to promote a subtle, open and neutral telecom regulatory framework that has been acknowledged and adopted by the industry.

Head of Rubitron Labs

Mr. Umair Razzaque has years of experience in IoT devices as a Product Specialist including troubleshooting server-side (cloud management), software applications and dashboards, electronic circuits, and worked with different sensors.

Now as a Manager Technical Operations at RTL, he is managing the Software, Embedded, and Circuit designing team with full dedication. In parallel, Mr. Umair’s position as a manager of technical operations at Sync & Secure includes duties as managing software, embedded & circuit designing, and working on different IoT-based projects that have been full of learning experiences. RTL is fortunate to have such a dedicated employee here and we hope that we would continue to avail of his remarkable services in the future also.

He is a Master in Electrical Engineering with specialization in Electronics and Communications from UET, Lahore, and Bachelors in Electrical Engineering with specialization in Electronics Engineering from COMSATS, Abbottabad.


He is one of the pioneers of RubiTron Labs – Sync & Secure Technologies and currently he is leading the R&D department of RTL. Zeeshan has diverse experience in designing E2ES (End-to-End Solution). IoT Architect and as an Agilist, he has contributed a lot in developing and managing the industrial product portfolio of RTL.

He holds a Bachelor’s degree in Electrical Engineering, specializing in Electronics & Telecom, and holds a supervisory license from Pakistan Engineering Council (PEC). He is an International Telecommunication Union (ITU) Certified Professional and has completed more than 20 courses offered by Udacity, Udemy, Coursera, Stanford, and Harvard University.

He is currently researching “Decentralized Blockchain IoT Frameworks” which he intends to assimilate in his future development. He is also mentoring young talent to focus on Outcome Base Education (OBE) because he has strong faith that “Knowledge without Action” is a bootless errand.


Just in a timespan of a year, Mr. Shoaib has worked on more than 11 projects among which some were highly complex, regardless of that he has always done the work on time with a high degree of professionalism. His passion for embedded hardware designing has enabled the RTL to make the end product even better with outstanding attention to detail. Shoaib has diverse working experience in computer networking, embedded hardware designing, and embedded software development. 

He has expertise in writing device drivers for embedded systems. With a conducive learning environment, Mr. Shoaib has got to learn a lot about the IoT field & enhanced his skills in embedded system development.

He is a Bachelor of Electrical Engineering with a specialization in Electronics from FAST-NUCES 2016. RTL is passionate about the work of a true professional like Mr. Shoaib.

Head of Technical

He is leading all Technical Operations at Rubitron Labs. Being a hardware design engineer, Mr. Raza has been serving the RubiTron Labs for more than 3 years & in his tenure, he has delivered tremendously remarkable projects. He has a robust command of the C++ language & is currently working on a project which uses ARM architecture.

As a design engineer, he develops IoT products from innovative engineering ideas in which his expertise range from building the hardware and integrating it with the software platform. Mr. Raza is a proud part of RTL’s family that is always ready to shape his design into marketable products.

Mr. Raza is a Bachelor in Electrical Engineering with a specialization in Power from the University of Lahore.


As an expert in Full Stack Development, Mr. Ali Hamza has delivered exceptional projects. Ali has a solid background in distributed application design and development in parallel to practical experience both in the front–end (Bootstrap, React, HTML/CSS) and back-end (Node JS) development. Having practical hands-on experience in the field of software development, Mr. Ali has played a vital role in the development of RubiTron’s dashboard. He has already done a ton of improvements in RTL’s back-end dashboard & is dedicated to continuing his progress at a great pace.

Ali Hamza is a Bachelor in Computer Science from the University of Central Punjab (2019).


Having practical hands-on experience in the field of software development, Mr. Mubashir is a MERN stack developer and has played a vital role in the development of RubiTron’s dashboard. He is currently working on the feature enhancement of the Tubewell monitoring system’s module & its sub-solutions which includes various sections ranging from the overview of the module to logs, graphical representation of parameters, and settings.

RTL is glad for having Mr. Mubashir be a part of an organization and we believe that he will carry on to contribute towards the advancement & growth of our company. We are grateful for giving this opportunity to him & we are looking for greater days ahead.

Mubashir has done Bachelors in Software Engineering from PUCIT in 2018


Sheikh Ali Asghar is leading the Marketing department of Sync & Secure Technologies (Pvt) Limited. Ali has been in charge of executing Through-the-Line (TTL) marketing strategies from planning, developing, and implementing campaigns that deliver realized returns.

With hands-on experience with marketing and Finance, he has been able to craft a strategic brand positioning by utilizing various media platforms and digital strategies to increase brand equity drastically through affiliate marketing, social media marketing, native advertising, creative content, and marketing literature development, co-branding, influencer marketing, traffic generation techniques as well as search engine optimization. His expertise includes effective business marketing communication, research methodologies, commercial writing, creative direction, strategic enterprise collaboration, and project management.

He is a Master in Business Administration with a specialization in SAP S/4 HANA & HRM from FAST-NUCES, Lahore, and Bachelors in Applied Accounting with specialization in Advanced Audit Assurance & Financial Management from the University of Central Punjab, Lahore.